South Australian Tourism Commission steps up recovery efforts with two new campaigns
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South Australian Tourism Commission steps up recovery efforts with two new campaigns
The South Australian Tourism Commission has launched two new campaigns in the hope of getting more people to travel to, and within, the state.
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South Australian Tourism CommissionThe South Australian Tourism Commission has announced the launch of two new campaigns.
The South Australian Tourism Commission has announced the launch of two new campaigns to showcase the state's domestic appeal.
'A Great State To Be In' is aimed at intrastate travellers, while 'You Have To See It To Believe It' targets visitors from interstate.
The launches come after South Australian Tourism Commission’s Welcome Back campaign, which was announced to coincide with the resumption of regional travel in the state.
South Australian Tourism Commission Chief Executive Rodney Harrex said the new campaigns ran on the momentum of Welcome Back and came at a time when regional tourism was driving the visitor economy.
“The response to our Welcome Back campaign has been incredible, as South Australians voted with their feet and hip-pockets in what was a strong post-COVID tourism breakout, and interstate interest in our website, southaustralia.com, was at an all-time high,” he said.
“Our ‘A Great State to Be In’ campaign celebrates the wonderful opportunity that South Australians have to be able to get out and continue to discover our great state, as uncertainty around the easing of border restrictions continues.
“Where state borders are unrestricted, for Queensland and the Northern Territory, as well as for markets like Western Australia which will be important for the self-drive market, we’re enticing visitors with a strong call-to-action to come see South Australia as they look to overseas holiday alternatives.”
The two campaigns debuted on South Australian and Queenslander television screens on Sunday 19 July, and will also run across outdoor, social and digital platforms in these markets. In WA and NT, the campaign will run across digital platforms.
“At a time when regional tourism is driving the state’s $7.8 billion visitor economy and states are jockeying for position to seize the domestic tourism opportunity, we’re working to make the most of those markets which are open to us, to direct people and dollars into the 18,000 tourism businesses across South Australia,” said Mr Harrex.
Queenslanders, Territorians and West Australians spent a combined $700 million on South Australian holidays in the year ending March 2020, and make up nearly one-third of the state’s interstate market.
Click here for more information about A Great State to Be In.
Click here for more information about You have to See It to Believe It.
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