Designer fashion house Karl Lagerfield and Vanity Group, the leading global luxury hotel amenity provider, are pleased to announce a partnership to supply an exclusive line of skincare and haircare amenities to high end hotels around the globe.

The House of Karl Lagerfiled shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

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Image: Agrumes et Vétiver.  Source: Vanity Group

The collections offered as part of the exclusive partnership are true to the ethos of the celebrated brand, balancing timeless and contemporary style and taking inspiration from Parisian classics.

• Agrumes et Vétiver combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent.

• Mûrier et Santal is a deep and evocative scent tinged with hints of red berries for a splash of fruity notes that are balanced with creamy musk and sandalwood.

Through these two exclusive collections, Vanity Group and Karl Lagerfield aim to delight discerning travelers and create a new era of in-room experiences. Making an everlasting impression on a guest is at the forefront of every hotelier. Luxury hotels globally can take advantage of the two collections to create an environment of rock-chic glamor.

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Image: Mûrier et Santal.  Source: Vanity Group

Established in 2011 with headquarters based in Sydney, Australia and regional offices in London, Amsterdam, Shanghai and Dubai, Vanity Group is a global cosmetics market leader with an Australian entrepreneurial spirit. We are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections to products we deliver around the world. A company of choice to hotel groups around the globe.

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Image: Agrumes et Vétiver extension range.  Source: Vanity Group

“Karl’s vision of hospitality was about creating experiences that would have made people feel at home,” said Pier Paolo Righi, CEO of Karl Lagerfield. “This is a principle that we apply as a brand through our hospitality projects — and developing an amenities collection is part of bringing this spirit to life. Our licensing partnership with Vanity Group invites hotel guests to experience the world of Karl with that home-away-from-home feeling.”

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Image: Agrumes et Vétiver tubes.  Source: Vanity Group

“We are excited to partner with Karl Lagerfield to provide luxury hotel amenities to hoteliers across the world.” said Paul Tsalikis, Founder & CEO of Vanity Group. “Amenities are about exceeding guest expectation. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed. Karl Lagerfield is a globally recognised brand, that is well respected and an integral part of our company’s growth. Karl Lagerfield has proven that they have some of the best products in the world and we are proud to be partners.”

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Image: Mûrier et Santal tubes.  Source: Vanity Group

Vanity Group has received resounding interest from major global hotel partners about Karl Lagerfiled hotel amenities.

The program will be available only to the world’s most prestigious hotels and resorts, by invitation only.

The first hotel to go-to market will be Brisbane’s newly opened Hotel X.

Global marketing opportunities will also operate in conjunction with selected hotel partners.

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