Melbourne’s first Essence Hotel opens in Carlton
Contact
Melbourne’s first Essence Hotel opens in Carlton
Essence Hotels and Apartments is creating a new accommodation model that blends hotel rooms, short-to-medium-term stays and student accommodation with the relaunch of its revitalised Essence Hotel Carlton.
-
UniLodge AustraliaEssence Hotels and Apartments is creating a new accommodation model that blends hotel rooms, short-to-medium-term stays and student accommodation with the relaunch of its revitalised Essence Hotel Carlton.
Essence Hotels and Apartments is creating a new accommodation model that blends hotel rooms, short-to-medium-term stays and student accommodation with the relaunch of its revitalised Essence Hotel Carlton.
Backing the long-term fundamentals of Melbourne’s tourism economy, Essence Hotels and Apartments are relaunching the six-storey accommodation following a $1 million renovation.
The property, located at 609 Swanston Street, had been shuttered for more than 10 months and is now re-opening as Essence Hotel Carlton to greet visitors once restrictions ease.
The new hotel model will provide stays from one night to many months. It complements student accommodation in the building, drawing on the community-building expertise of its parent company UniLodge Australia, the nation’s largest student accommodation provider and manager with 30,000 beds under management.
At a glance:
- Essence Hotels and Apartments launches its first ever blended hotel, providing options for hotel stays, flexible co-living and student accommodation.
- Innovative accommodation model allows greater flexibility of stay.
- Ability to explore Melbourne through a local social network.
UniLodge Australia Chief Executive Officer Tomas Johnsson said the flexibility of stay available through Essence Hotel Carlton would meet the contemporary needs of urban travellers and workers.
“We know Melbourne is having a tough time right now, but we have used this period of uncertainty to reinvigorate Essence Hotel Carlton,” he said.
“Melbourne’s domestic tourism market will return to strength. In 2019, the city attracted more than 11 million visitors who generated $9.5 billion dollars in visitor expenditure.1 Like Australian tourism authorities2, we believe tourism will return within a few years and we will continue to support this great city.”
Mr Johnsson said the new model of short and longer-term tenures required complex regulatory provisions from the operator. But, he said, the community benefits would be worthwhile.
“At Essence Hotel Carlton we’re responding to the changing market with our hotel option or longer-term accommodation community living,” he said.
UniLodge Australia Chief Executive Officer Tomas Johnsson.
