Crystalbrook Collection, Australia’s largest independent five-star sustainability-led hospitality company and leading South Australian property developers and structural steel fabricators, Samaras Group, have today broken ground on their new $120 million luxury hotel development, named Crystalbrook Sam, in Halifax Street, Adelaide.

The Hon Peter Malinauskas MP, Premier for South Australia joined project development leaders including Chris Samaras, Chief Executive Officer and George I.

Samaras, Director for Samaras Group, and Geoff York, Chief Executive Officer for Crystalbrook Collection Hotels & Resorts, to mark the official commencement of construction on South Australia’s first Crystalbrook operated hotel.

Crystalbrook Collection will manage the 13-level five-star luxury hotel, which will feature 206 guest rooms and suites, a grand lobby with communal spaces, and a pool and fitness centre facilities.

Crystalbrook Sam will also house state-of-the-art multi-functional meetings and events space, as well as a new food and beverage establishment on level 12 showcasing Adelaide’s finest produce.

The jewel in the hotel’s crown will be a unique rooftop Eléme bathhouse and day spa, with panoramic views of the Adelaide Hills and CBD. The hotel is due for completion in 2026.

Geoff York, Chief Executive Officer for Crystalbrook Collection said: "Along with our partners at Samaras Group, we are truly excited to officially celebrate the commencement of construction on Crystalbrook Sam this morning. 

"Adelaide is fast becoming a global destination and one of Australia’s leading tourism markets that offers exceptional food and wine, unrivalled nature experiences and a vibrant art and cultural scene. We believe this project will transform the site on Halifax Street and be a catalyst in adding to Adelaide’s growing status as a leading lifestyle destination.

“This project marks an exciting and significant expansion for Crystalbrook into one of Australia’s fastest growing cities.”

The Premier for South Australia, The Hon Peter Malinauskas MP, joined the development team to mark the introduction of the luxury hotel brand to Adelaide, and affirmed the development as an important new addition that will contribute to the growth of Adelaide's $10.2 billion visitor economy.

"On so many independent measures, we are the number one performing economy in the nation, and this project will drive significant further growth in our tourism and hospitality sectors," he said.

"The Crystalbrook Sam project will create over 100 new jobs during the construction period, and an estimated 120 new jobs once the hotel is operational."

Leading South Australian property developers and structural steel fabricators, Samaras Group, are well-known for their expertise in building multi-disciplinary commercial and industrial developments including the Adelaide Convention Centre, Rod Laver Arena, Chadstone Shopping Centre and One Central Park Sydney.

Chris Samaras, Chief Executive Officer for Samaras Group, said, “Today is an important milestone as we commence construction on our first hotel development for the Samaras Group.

"We have a deep personal connection with Adelaide, our home city, and we are passionate about bringing a world-class, luxury lifestyle development to South Australia. Crystalbrook Sam has been purposefully designed to celebrate the spirit of the local area while delivering something new and unseen, that will excite locals and draw visitors to Adelaide”

“George Samaras and I are looking forward to working with Geoff York and the team at Crystalbrook Collection who will operate the hotel under their signature Crystalbrook lifestyle brand.”

Crystalbrook Collection operates eight award-winning hotels across New South Wales and Queensland, offering luxury and innovative sustainability-led hospitality experiences. With another hotel development underway in Canberra, the hotel group has invested in excess of $1 billion in Australia and operates close to 2,000 hotel rooms.