Wyndham Hotels & Resorts reports strong growth in Asia Pacific
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Wyndham Hotels & Resorts reports strong growth in Asia Pacific
World’s largest hotel franchising company signed over 120 hotels across Asia Pacific in the first half of 2024, opened 74 new hotels and registered 8% Y-O-Y net room growth, equivalent to 15,100 rooms.
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WyndhamJoon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts
Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 25 brands and approximately 9,200 hotels, registered record growth across Asia Pacific, unveiling today the region’s results from the first half of 2024.
Among the highlights: the Company signed more than 120 hotels, opened 74 new hotels and registered 8% Y-O-Y net room growth, equivalent to 15,100 rooms.
Wyndham’s strong performance, including a record number of signings in the region, is underpinned by the return of travel across Asia Pacific and positions the Company for continued growth in the region.
According to the International Air Transport Association, total global passenger demand rose 11% compared to May 2023. In particular, Asia Pacific recorded the highest growth of international passenger traffic at 27%, with Asian routes sustaining double digit growth, exemplifying the continual demand of international travel both within and from the region.
The Pacific Asia Travel Association has also projected international visitor arrivals into Asia are predicted to continue trending upwards to the 2019 level by the end of 2026.
Strong intra-regional demand, coupled with the relaxation of Chinese visa policies and the rapid recovery of China’s domestic tourism, highlight the upward trajectory for the Asia Pacific travel and hospitality industry.
“Across Asia Pacific, we have seen a strong growth momentum in the tourism sector in 2024, and our growth reflects our confidence as well as that of our business partners in the rising demand for travel.
"We remain focused on our Owner First philosophy, providing unparalleled support to help our owners succeed, and delivering incredible experiences to guests as we continue to grow across the region.” Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts said.
Milestone Openings
In the first half of 2024, Wyndham saw a 22% increase in the number of hotels signed across Asia Pacific compared to 2023 driven by strong growth in Mainland China, where the Company signed 104 hotels.
What’s more, with 74 hotels opened in the first half of 2024 in Asia Pacific, the Company generated 8% Y-O-Y net room growth within the region. Key openings include:
Situated moments away from the picturesque shores of Jomtien Beach, this 630-room hotel marks the arrival of the brand’s largest property in Thailand to date and the first hotel under Wyndham Hotels & Resorts. Located in Thailand’s emerging holiday destination, guests can enjoy the perfect beach getaway and explore vibrant attractions such as the Pattaya Floating Market, Tiger Park and Nong Nooch Tropical Garden.
Offering stunning views of Bai Tu Long Bay, a wonderful alternative to the well-known Ha Long Bay, this 202-room hotel continues the entry of the Wyndham Garden brand into Vietnam. In partnership with the CEO Group of Vietnam, this ideal coastal escape nestled in Van Don, allows guests to relax on a beautiful private beach, drive to the vibrant Van Don District and Tay Hoi Bay, tour the breathtaking Cai Bau Pagoda or go snorkeling on Quan Lan Island or Minh Chau Island.
Set in the heart of Auckland’s vibrant Parnell neighborhood, this 116-room hotel marks the third La Quinta by Wyndham property in New Zealand and the second in Auckland in partnership with the Safari Group of New Zealand. Sitting just a stone’s throw from some of the city’s top attractions, including the Auckland Domain, Auckland Museum, Auckland Art Gallery, guests can be sure to discover the allure of Auckland.
Standing at an altitude of 6,000 feet within the Titiwangsa mountain range, this 850-room hotel marks the first Wyndham hotel in Genting Highlands, Malaysia. Located in Genting Highlands, guests are treated to breathtaking and ethereal cloudscapes and are just minutes away from vibrant attractions such as Genting Skyway, Genting Skyworlds Theme Park and SkyAvenue shopping haven.
Promising an immersive stay in the heart of Linqiong Ancient City, the 88-room hotel marks the first Wyndham Garden hotel in Qionglai City. Boasting a unique design that seamlessly blends in with the rich history of the ancient city, guests can enjoy a comfortable stay while absorbing the sights of cascading waterfalls, well-preserved Ming and Qing dynasty architecture in Pingle Ancient Town and tour fascinating Qiongyao Archaeological Site Park.
New Microtel Design Debuts in Mainland China
As part of Wyndham’s commitment to delivering the best experience for guests, the newly upgraded Microtel by Wyndham made its debut in Mainland China in 2024 with a refreshed design.
The innovative design provides owners with a more standardized product and enables them to capitalize on industry trends that resonate with today’s guests.
With a focus on maximizing space, a modern design and flexibility, the new scheme suits both business and leisure guests alike. Whether it’s creating a workspace or a small fitness area within the room, this can be effortlessly achieved thanks to the innovative design concept.
Hotels with the enhanced design include:
Located in the historic city of Handan, southwestern Hebei, the 75-room hotel marks the entry of Microtel by Wyndham in Handan New Century. Accessing the best of this culturally rich city has never been easier, as guests are just a walk away from top sites like Congtai Park, Jin-Ji Lu-Yu Revolution Memorial Park and Zhaowang City Ruins.
Situated in Jinghong City, Xishuangbanna, China’s southwestern Yunnan province, bordering Myanmar and Laos, the 121-room hotel is the first Microtel by Wyndham in Xishuangbanna. Nestled in the Mengla Cultural Tourism Area, guests are minutes away from Mengle Dafo Temple, Manting Park and Xishuangbanna International Convention and Exhibition Center.
A relaxing seaside retreat at Qingdao on the western shore of Jiaozhou Bay, the 105-room hotel marks the first Microtel by Wyndham in Qingdao Huangdao.Drive from downtown Qingdao to enjoy what nature has to offer, be it the sandy shores of Golden Sand Beach or the lush forests of Zhushan National Forest Park.
The Wyndham Advantage
Growth across the Asia Pacific region builds on Wyndham’s mission of making hotel travel possible for all. With world-class operations, marketing, distribution, and other resources designed to put owners on the path to success, owners benefit from the Wyndham Advantage.
Inclusive of nearly $325 million in innovative technology investments over the past six years, owners have access to best-in-class technology from industry-leading providers, including next-gen property and revenue management systems.
Through the Wyndham Advantage, owners across the region benefited from key marketing campaigns that illustrate the Company’s deep understanding of consumer preferences and enriching guest experiences.
In Mainland China, guests experienced the first global intellectual property (IP) collaboration with Kungfu Panda 4, inclusive of hotel décor and special meet-and-greets.
Furthermore, guests can now make reservations through the direct booking channel, WeChat Mini Program, across the whole Asia Pacific region, offering easy booking for guests and increased exposure for Wyndham hotel owners.
Other campaigns focused on key discounts and promotions, such as the Workcation and Global Summer Deals, not only attract more guests to join the Wyndham Rewards program, but also offer exclusive benefits to approximately 110 million Wyndham Rewards enrolled members worldwide, inviting them to embark on their next journey with Wyndham.
For more information, including franchising opportunities, visit www.wyndhamdevelopment.com.
