JLL (NYSE: JLL) has retained its number one ranking as the leading hotel investment advisory firm in the Asia Pacific region. The firm has been named the top advisor in Asia Pacific for 13 of the past 14 years, as measured by dollar value, based on data analysed and published by MSCI Real Capital Analytics (RCA). In 2024, JLL advised on 40 properties representing over $2.4 billion in transactions or a 43.4% market share. Over the past 14 years, JLL completed approximately 770 hotel and resort transactions in the Asia Pacific region valued at over $28.4 billion and a market share of approximately 47%.

“JLL is unrivalled in our advisory, expertise and execution in the Asia Pacific hotel investment market, a fact reinforced by our clients’ trust, our transaction volumes and trusted and independent analysis by MSCI RCA. We have dominated this highly competitive market in the 14 years since the respected ranking’s inception, which is indicative of the global connectivity and insights we bring to every transaction. We share this esteemed and valued recognition with our clients and JLL’s global network of hotels professionals,” says Nihat Ercan, CEO, JLL’s Hotels & Hospitality Group, Asia Pacific.

With its dedicated team of over 120 hospitality specialists across 14 cities in Asia Pacific, clients have access to real-time on-the-ground support and advice, connected to JLL’s expertise across the region and globe.

Asia Pacific’s hotel market continued its broad recovery in 2024, building on momentum in the previous year. JLL data and analysis concludes that the regional hotel investment market in 2024 represented $12.2 billion in transactions, up 15% year-on-year and representing the most active year since 2019. JLL projects that inbound investment into Asia Pacific will rise by up 10% year-on-year in 2025.

“The Asia Pacific hotel industry continues to perform solidly and display resilience with 2024 investment volumes again confirming our evergreen conviction that investors see the asset class is an opportunistic and long-term play. High quality assets will remain in hot demand in 2025 reinforced by major transactions including the InterContinental Auckland and sales processes for significant assets such as the Park Hyatt Melbourne, Fairfield by Marriot Seoul and Duxton Singapore,” says Ercan.