JLL present Sandy Bay Holiday Park for sale, a 1.7682-hectare beachfront tourism asset in Broadwater, a suburb in the heart of the thriving Busselton-Margaret River tourism region.

Situated directly on a picturesque white sandy beach known to locals as Sandy Bay, the holiday park is approximately 6.2 kilometres west of the Busselton town centre in the heart of the Busselton-Margaret River region, which welcomes more than 3 million visitors a year.

The site offers significant annual income potential derived from 51 long-term, semi-permanent sites and a diverse accommodation mix including chalets, powered caravan sites and tent sites at various price points. Sandy Bay Holiday Park has operated continuously since the 1970’s, establishing a strong and loyal clientele, with most patrons being frequent and return visitors.

The meticulously maintained holiday park comprises 18 cabins, 51 semi-permanent caravan bays, nine caravan/tent sites and six tent sites, along with convenient amenities including a children’s playground, shared kitchen, ablution and laundry facilities, extensive manicured grass areas, communal camp kitchen with gas barbecue, paved walkways and sheltered picnic areas.

Sean Flynn, JLL Senior Director, Capital Markets – WA, said: “Sandy Bay Holiday Park boasts a strategic location within the greater Busselton metropolitan area, offering beautiful beachfront access and convenient access to the retail and commercial facilities of the nearby Vasse town centre.”

“There is also significant scope for an operator to either continue this long trading and successful tourism business or expand infrastructure through new initiatives such as the introduction of premium glamping sites, en-suite sites and additional chalet accommodation, to increase both capacity and revenue potential,” Mr Flynn said.

Nigel Freshwater, JLL Senior Director, Capital Markets – WA, added: “The south-west corner of Western Australia has earned itself a deserved reputation for its pristine coastline, world-class wineries, luxury tourist accommodation, numerous food and beverage offerings, and renowned surf breaks.”

“The area is also continually undergoing major infrastructure developments, from the Busselton-Margaret River Airport expansion to the Bunbury Outer Ring Road project, which has reduced the journey from Perth by 20 minutes.”

The Busselton Margaret River airport’s recent $73 million upgrade has resulted in a significant increase in passenger numbers to the region, from around 25,000 per year pre-COVID-19 to approaching 100,000 in 2024. There are direct public flights to Melbourne and Sydney, with international destinations planned.

Andrew Langsford, JLL Senior Vice President, Hotels & Hospitality, noted: "With its diverse accommodation mix and potential for improving the existing facilities, Sandy Bay Holiday Park presents an attractive investment proposition.

“Offered on a freehold walk-in walk-out basis, the property's steady income stream, coupled with opportunities for further development, makes it an ideal asset for investors looking to enter, or expand their presence in the thriving southwestern WA tourism market."

“Future possibilities for Sandy Bay include redeveloping the 817-square-metre house and administration office into a luxury permanent residence or even full redevelopment of the site into a modern world class tourism destination.” Mr Langsford added.

Expressions of Interest for Sandy Bay Holiday Park are invited until 2:00pm (AWST) on Thursday, April 10, 2025.