Hospitality New Zealand (Hospitality NZ) welcomes today’s announcement from Tourism and Hospitality Minister Louise Upston of funding for regional tourism initiatives.

Six regional tourism organisations will receive a total of $3 million through the Regional Tourism Boost contestable fund. This will be used for short, sharp campaigns to encourage tourists to  travel beyond traditional hot spots and see more of New Zealand. 

Hospitality NZ Chief Executive Steve Armitage says: "This investment in regional tourism is a smart move that will bring tangible benefits to our hospitality and accommodation operators  during the traditionally quieter autumn and winter months.

“This is a timely boost that we hope will help drive international visitation and support hospitality and accommodation businesses across the country. 

“We’re especially pleased to see a strong focus on collaboration between tourism organisations, local councils and communities. This is exactly what’s needed to showcase the  depth and diversity of experiences visitors can enjoy across New Zealand."

“Hospitality NZ looks forward to seeing the positive impact these campaigns will have on regional economies, supporting the ongoing growth of a thriving, sustainable tourism and  hospitality sector.”