Accor, the largest hotel operator in Australia and New Zealand, is proud to unveil its elevated meetings and events offering, bolstered by major refurbishments and the launch of new hotels designed to inspire and connect.

The recently opened dual-branded Novotel and ibis Styles Melbourne Airport is redefining airport meetings and events, combining convenience and cutting-edge facilities all just steps from Melbourne Airport terminals. The 248-room Novotel and 216-room ibis Styles provide diverse accommodation options for event attendees. The hotels feature a range of meeting spaces, including a grand ballroom that accommodates up to 330 guests, dedicated boardrooms, and the ultra-modern Aerofoil Workspace - a two- floor flexible working environment ideal for collaborative and break-out sessions. Inaddition, there are three versatile food and beverage venues that can be transformed into event spaces after dark, and secure undercover car parking available onsite.

Beyond meetings, guests can unwind at Higher State, Melbourne’s first airport health and wellbeing club, featuring a pool, sauna, fitness centre, and spa services.

This year, Ennismore, a lifestyle hospitality company in which Accor holds a majority stake, will debut its 25hours and Mondrian hotel brands in Australia.

Scheduled to open in mid-2025, Mondrian Gold Coast at Burleigh Heads will introduce the brand’s signature forward-thinking design to Burleigh’s iconic coastal landscape. Blending bold architecture with immersive experiences, the property will offer 208 luxurious studios, suites, homes, Beach Houses and Sky House, alongside two-levels of destination dining, pool club, a bio-wellness spa, and 20 versatile event spaces that redefine meetings and celebrations.

The highly anticipated 25hours Hotel Sydney The Olympia, opening in mid-2025, will transform the heritage-listed Olympia Theatre into a creative hub. Its distinctive design, infused with cinematic nostalgia and the vision of Sydney artist Kubi Vasak, will feature more than 100 guest rooms, three concept suites, a rooftop bar with panoramic views, and a variety of dining options. The hotel promises a fresh approach to meetings and events, and will feature two meeting rooms on the lower ground floor with the largest accommodating up to 80 people for a banquet style.

In addition to these new hotels, Accor is proud to announce the transformation of several iconic properties, ensuring they continue to set the benchmark for exceptional event spaces.

Sofitel Sydney Wentworth has unveiled its $70 million refurbishment, redefining luxury hospitality and elevating the conference and events landscape in Sydney. The extensive transformation includes a multi-million dollar investment in state-of-the-art technology by Encore, one of Sydney’s largest LED screens 16.5m x 3m in the iconic Wentworth Ballroom. Novotel Sydney Brighton Beach has undergone a remarkable refurbishment of its conference floor, now offering 11 versatile event spaces. These include two grand ballrooms with floor-to-ceiling windows that frame stunning views of Botany Bay, creating an idyllic setting for large-scale gatherings. Mantra Lorne has revitalised its event facilities with a fresh, modern design inspired by the surrounding coastal environment, incorporating ocean-inspired Indigenous artworks, freshly painted interiors, and upgraded furniture, resulting in a contemporary and inviting atmosphere.

Meanwhile, Peppers Marysville in the Yarra Valley has introduced the Chalet Lounge, a stylish new space perfect for private events such as cocktail receptions and intimate dinners, complementing its existing facilities with added charm and versatility. Theserefurbishments highlight Accor’s commitment to enhancing guest experiences through thoughtful design and innovation.

The future of Meetings & Events Research conducted by Accor reveals that face-to-face meetings remain crucial for driving business success in the digital age, with 85% of professionals anticipating significant financial benefits from in-person interactions. High-stakes moments such as contract negotiations, client engagements, and sales discussions continue to favour face-to-face settings, offering a depth of connection and trust unmatched by virtual alternatives.

In addition to its focus on elevating meetings and events, Accor remains steadfast in its commitment to sustainable hospitality. Across the Pacific, the group is advancing eco- certified operations, eliminating single-use plastics, reducing food waste, and prioritising water conservation. These initiatives reflect Accor’s ongoing journey toward achieving net zero carbon emissions while delivering meaningful, eco-conscious guest experiences.

‘Let’s Make It…’ Meeting Planner Campaign Accor’s ‘Let’s Make It…’ campaign offers ALL Meeting Planner loyalty members the opportunity to earn double Reward points on all eligible events. The offer applies to events that are both held and paid for by May 31, 2025 at participating Accor hotels across Asia Pacific, the Middle East, and Africa.

To participate, ALL Meeting Planner members simply need to register for the campaign and hold their event before May 31, 2025. To become a member, visit ALL.com.

The ALL Meeting Planner program reflects Accor's commitment to enhancing loyalty and providing value to meeting, incentive and event organisers. Members can earn points year-round, redeem points to cover up to 15% of their event bill, and enjoy exclusive rewards such as world-class experiences at Accor Stadium and Qudos Bank Arena in Sydney.

Accor offers a diverse range of contemporary, adaptable spaces supported by dedicated meetings and events teams and skilled in-house chefs. To further elevate the planning experience, Accor provides an innovative event website, a Net Zero Carbon tool, and the ALL Meeting Planner loyalty program.

With over 400 hotels across the Pacific, Accor’s portfolio spans iconic destinations such as the Barossa Valley, Sunshine Coast, Gold Coast, Auckland, and Queenstown. The Group currently operates 19 renowned international brands in the region, includingSofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles, and ibis budget, alongside Ennismore’s vibrant SO/brand.

For further information about Accor’s Meetings & Events portfolio, visit accorevents.com