Ras360 Property Solutions welcomes Lauren Wilkins, the newest Accommodation Business Broker to join our rapidly growing team servicing the East Coast of Australia. Based in Port Stephens, Lauren brings extensive hands-on experience managing motels and resorts, making her perfectly positioned to assist buyers and sellers across Newcastle, the Hunter Region, and the Central Coast.

For aspiring motel owners and hospitality investors, Lauren shares her personal journey and expert advice for those considering a move into the accommodation business.

How I Got into the Motel Business

Growing up in my family's beachside resort on the Mid-North Coast of NSW, built in the 1980s, I was immersed in the hospitality lifestyle from a young age. After running a successful hair salon while my husband worked in the mining industry, we made the leap into motel ownership—seeking flexibility, family time, and long-term investment potential.

Our first motel purchase was the start of an exciting journey. I spent months researching location, occupancy rates, return on investment, and capital growth potential. One of my biggest lessons was the time involved in accommodation transactions—they can take longer than anticipated, so engaging experienced professionals is vital.

Operationally, running a regional motel required adaptability, financial oversight, and a commitment to guest satisfaction. Like many owners, I learned that excellent customer service, streamlined operations, and proactive maintenance are the foundation of a successful accommodation business.

Advice for Aspiring Motel Owners

If you're considering entering the motel or accommodation industry, here are some key takeaways:

• Choose the Right Location

Look for high-demand areas—near major highways, tourist destinations, or regional business hubs. Consider local tourism trends, infrastructure projects, and competition.

• Understand the Financials

Review profit and loss statements, occupancy data, ADR (Average Daily Rate), and RevPAR (Revenue Per Available Room). Consider costs for upgrades, compliance, and seasonal income shifts.

• Focus on Guest Experience

Cleanliness, efficient service, and positive online reviews drive repeat business. Invest in staff training and ongoing property presentation.

• Leverage Digital Marketing

A strong online presence is critical. Use Google Business, Booking.com, Expedia, and social media marketing to attract bookings and improve visibility.

• Plan for the Unexpected

Have strategies for dealing with unexpected repairs, economic downturns, or staffing shortages. Maintain a contingency fund.

• Work with Experts

A specialist accommodation broker will guide you through complex business sales, assist with due diligence, and connect you with the right buyers or sellers.

Preparing Your Motel or Caravan Park for Sale

After successfully operating several motels, I made the decision to sell one of my properties. Here's what I learned from preparing an accommodation asset for sale:

• Optimise Operational Performance

Buyers are drawn to well-managed properties. Ensure your business has consistent revenue, clear financial records, and well-trained staff.

• Enhance Street Appeal

Simple updates like painting, signage upgrades, and landscaping can significantly improve buyer perception.

• Get the Financials in Order

Provide clean, up-to-date BAS statements, tax returns, and business reports. Transparency builds buyer confidence.

• Research Market Timing

Understanding current market trends, buyer demand, and seasonal timing can help maximise your sale price.

• Be Organised for Settlement

Prepare for a heavy admin load: account transfers, supplier updates, and compliance documentation all take time. Start early.

• Engage an Industry Specialist

An experienced broker specialising in motels, holiday parks, or management rights can help you attract qualified buyers and achieve a smoother transaction.

My Passion for the Accommodation Industry

From regional NSW motels to Queensland accommodation businesses, my experience has been shaped by a genuine passion for hospitality. Juggling multiple venues—spanning from Hillston (NSW) to Kingaroy (QLD)—has only been possible through an incredible team of dedicated managers and support staff.

A key takeaway for me has been the importance of team culture. When your staff feel valued, your guests will feel it too. Investing in your people is investing in your business.

Now, with my properties under professional management, I’m proud to serve as an accommodation business broker with Ras360. I bring real-world experience and insight to help others successfully buy or sell accommodation businesses across NSW and QLD.

The accommodation industry—whether you’re looking at freehold motels, leasehold opportunities, pubs with accommodation, or holiday parks—can be incredibly rewarding. With the right guidance, diligence, and support, it can provide financial freedom, lifestyle benefits, and a fulfilling career.

Whether you're entering the market or preparing to sell, feel free to reach out. I’m here to help you navigate the exciting journey of owning or selling in the Australian accommodation sector.

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