Bound and Beyond Public Company Limited and Cloud Collective have joined forces to announce the launch of KAIA, a new hospitality brand originating in South East Asia. KAIA comprises a collection of luxury outdoor resorts with tented suites that are designed in dialogue with nature and the local community, encouraging social connection and rooted in conscientious luxury.

KAIA is jointly founded and conceptualised by Bound and Beyond, a prominent Thai-based hospitality investment firm and owner of Four Seasons Hotel at Chao Phraya River and Capella Bangkok, currently named as the ‘World’s Best Hotel’ in the 50 Best Awards 2024, and Cloud Collective, an outdoor hospitality specialist revolutionising light footprint development underpinned by strong sustainability values. Cloud Collective sets a new global standard in luxury hospitality by seamlessly integrating supply, design, development and operations into a single, cohesive offering, under its portfolio of experiential brands.

KAIA’s first resort will be opening on Koh Phangan island in Thailand in the second half of 2025. KAIA Koh Phangan will be located on the verdant northeastern coast of the island, surrounded by protected national park and just a 30-minute speedboat journey from Koh Samui. The outdoor hospitality brand has considerate global expansion plans as part of its mission to provide meaningful and conscientious hospitality experiences for the modern world, with more resorts to be announced later this year.

“With KAIA, we are redefining luxury by seamlessly blending immersive outdoor hospitality with a deep reverence for nature and local culture. Each resort is thoughtfully designed to foster meaningful connections—between guests, the land, and the community—while upholding the highest standards of sustainability. At Cloud Collective, we are committed to pioneering hospitality concepts that not only set new industry benchmarks but also create lasting value for our guests and the destinations we serve. KAIA embodies this vision, offering a sanctuary where luxury, sustainability, and cultural authenticity converge.”

Beverly Chen, Co-founder & COO of Cloud Collective, Co-Founder of KAIA.

“As demand for transformative travel experiences continues to grow, KAIA represents a bold step forward in luxury hospitality—one that harmonises refined elegance with environmental and social responsibility. As travellers seek more meaningful experiences, we are creating a hospitality model that is deeply rooted in local traditions, craftsmanship, and community. At Bound and Beyond, we believe that true luxury is not just about indulgence—it’s about honouring the spirit of a place and the people who shape it. Through KAIA, we are crafting resorts where guests can immerse themselves in the richness of local heritage while embracing a lighter, more conscious way of travelling.” Kamonwan Wipulakorn, Managing Director of Bound and Beyond Public Company Limited, Co-Founder of KAIA.