The Ascott Limited (Ascott), a global leader in serviced residences and hotels, has announced the expansion of its pioneering experience-led brand, lyf (pronounced "life"), with the opening of lyf Bondi Junction Sydney on April 9, 2025. This milestone marks the second lyf property in Australia, following the success of lyf Collingwood Melbourne, and reinforces Ascott’s commitment to delivering innovative hospitality solutions that cater to modern travellers.

Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

In addition to lyf, The Ascott Limited, Australia’s diversified award-winning hospitality brands in the region include Citadines, Oakwood, and Quest.

Strategically located in the heart of Bondi Junction, one of Sydney’s most vibrant urban hubs, lyf Bondi Junction Sydney offers 197 thoughtfully designed rooms, fostering a unique blend of social living and flexibility. The hotel is tailored to the evolving preferences of business and leisure travellers seeking dynamic, connected spaces that encourage interaction and collaboration.

David Mansfield, Managing Director of The Ascott Limited, Australasia, stated, "The expansion of lyf in Australia reflects the growing demand for alternative lodging concepts that embrace social-living and co-working spaces. lyf Bondi Junction Sydney is designed to be more than just accommodation; it’s a vibrant social hub where guests can experience a strong sense of community while enjoying unparalleled convenience in one of Sydney’s most connected precincts."

lyf Bondi Junction Sydney integrates modern hotel design with practical functionality, offering a range of innovative experience-led spaces and communal facilities, including:

• ‘Burn’ rooftop gym exclusive to in-house guests
• ‘Wash and Hang’ rooftop laundry to support extended stays
• ‘Bond’ communal kitchen, fostering shared experiences among guests
• Ground-floor public spaces, including co-working and social zones

Adding to the excitement, lyf Bondi Junction Sydney will also introduce Bonnibel, a vibrant all-day dining venue, designed for both guests and the local community. Located on the ground floor, Bonnibel brings a relaxed yet energetic dining experience to Bondi Junction, offering a menu of fresh, locally sourced dishes, expertly crafted beverages, and a welcoming space for socialising, remote work, or unwinding. Featuring a sprawling outdoor alfresco area, Bonnibel transitions seamlessly from morning coffee to sunset cocktails, with weekly events and community activations creating a dynamic space where connections are fostered. Bonnibel is also available for private functions and events.

“Bonnibel is set to become the go-to gathering spot for Bondi Junction, delivering an unbeatable combination of casual excellence, fresh flavours, and community spirit,” added Mansfield. “We’re bringing an all-day dining concept that is as approachable as it is exciting, offering a space for guests and locals alike to experience the best of Bondi Junction.”

As part of The Ascott Limited, Australia’s broader growth strategy, the lyf brand continues to expand across key global markets, providing flexible accommodation solutions tailored to next-generation travellers, entrepreneurs, and digital nomads. The launch of lyf Bondi Junction Sydney aligns with Ascott’s vision to redefine urban accommodation by fostering collaborative, socially vibrant environments that enhance the guest experience.

To commemorate the launch, Ascott Star Rewards (ASR) members can enjoy an exclusive 24% discount on bookings at lyf Bondi Junction Sydney.