VANITY GROUP officially invites hoteliers globally to experience the world’s most sustainable format, Clean Charge. This leading large format solution delivers up to a 93% reduction in plastic waste and marks game-changing improvements in operational efficiency and hygiene. Part of VANITY GROUP’s Mindful Beauty Project, Clean Charge pioneers sustainability exclusively for hotels globally.

The world’s first dual purpose amenity format, hotels have the autonomy to choose a pouch or inner-bottle replacement system which are both 100% recyclable and made from recycled materials. The pouch contains only 5g plastic, the lightest in the market today and surpasses traditional refillable options when it comes to plastic waste. The inner-replacement system and tamperproof bottle ensures there is no cross contamination, making it the most hygienic refillable offering. The highly stylish design marries form and function, appearing to float magically on the bathroom wall, and features a discreet window so housekeeping can easily track liquid levels.

Paul Tsalikis, founder, and chairman of VANITY GROUP has said of the launch: “Clean Charge is one of my proudest career moments to date. It’s the culmination of 15 years of innovation at VANITY GROUP and marks a paradigm shift in sustainable guest essentials. The sleek design and eco-credentials of Clean Charge mean that hotels no longer must compromise. They now have a format that supports them to be ESG leaders and provides a stylish guest experience and operational bliss for the team.

He continued: “By switching to Clean Charge, hotels can significantly reduce their carbon footprint. A 150-room hotel for example can achieve up to a 93% saving in plastic paving the way for a more sustainable future for the whole industry. I look forward to transforming the hotel experience with our world-leading innovation.”

Created for VANITY GROUP’s esteemed portfolio of over 46 progressive brands including Perricone MD, Origins, and CARNER BARCELONA, each luxurious formulation is Vegan Trademarked by The Vegan Society and certified by PETA’s Beauty Without Bunnies program.

Additionally, the Clean Charge format is available via La Bottega’s esteemed brand portfolio as part of the hospitality curator’s strategic acquisition of VANITY GROUP in 2024.

The next era of hotel guest essentials has arrived. Hotels can now offer a sustainable and stylish guest experience exclusively with Clean Charge.

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