HTL Property has been exclusively engaged to bring to market Traralgon Lifestyle Village, a  strong-performing, mixed-use park in the picturesque Latrobe Valley of Victoria.

Being offered as  part of a three asset portfolio on behalf of Lifestyle Villages, the campaign will be steered by  Andrew Jackson, National Director of HTL Property; a boutique brokerage firm specialising in accommodation assets.

Traralgon Lifestyle Village is a modern mixed-use park predominately catering to permanent and  long-term residents. It currently operates 137 sites comprised of 49 owner-resident homes, 20  long-term rentals in park-owned cottages, 21 tourist and worker cabins / bunkhouses, 36  campsites and 11 vacant, development-ready sites.

The diverse accommodation is  complemented by high quality facilities including both indoor and outdoor swimming pools, a large recreation room, gym, BBQ areas, camp  kitchen, 2 x amenity blocks, manager’s residence and much more.

“This is the quintessential mixed-use park offering and one not to be missed. The diverse income,  secured by permanent and long-term residents then bolstered by tourist revenue, is underpinned  by a significant 4.06 hectares in a strong regional location and is sure to attract many buyers"  advised HTL Property's National Accommodation Director, Andrew Jackson.

“The fundamentals are ever-strong for this asset class – whereby we are seeing continuous and  further strengthening interest for park assets. Just a few months ago we brought to market the first mixed-use holiday park for the year, Big4 Cane Village Holiday Park Bundaberg.

"After a hotly contested campaign, which resulted in highly favourable terms including no due diligence, settlement is imminent. I expect Traralgon  Lifestyle Village to also generate this level of strong interest" added Jackson.

Modern day holiday parks are more akin now to luxury resorts and represent an asset class with  strong investment fundamentals underpinned by large landholdings in prime locations.

Further  strengthening the asset class’s popularity with investors, is the occupancy and revenues driven by the love of  camping by Australian families and the nomads (both grey and digital); as well as by the Baby  Boomers, Australia’s largest age cohort who are now entering their retirement years and seeking to downsize to affordable yet lifestyle locations.

Traralgon Lifestyle Village offers an incoming purchaser an excellent opportunity to immediately  boost revenues via the 11 vacant, serviced and development-ready sites.

These sites are all  located within the land lease section of the Village and ideally lend themselves to home  installation to then on-sell to new residents generating a potential development profit - plus  strengthening the passive income via additional site fees.

Owner-resident site fees are currently set at $176.50 per week while the long-term, park-owned  rentals operate at an average of $283 per week. Revenue growth is built-in via annual increases  to CPI.

Traralgon Lifestyle Village generated $1.47 million Gross Profit in FYE 2024, underpinned  by strong occupancy rates across all accommodation categories.

“Mixed-use parks offer the best of both worlds in terms of income profile. Traralgon Lifestyle Village is well-diversified – strong tourist occupancy rates and soaring ADRs drive the revenue,  especially now noting the tourism resurgence; while the permanent residents and long-term  rentals paying regular site fees provides stability and security to the business's cash flow"  confirmed Jackson.

Traralgon Lifestyle Village is located in the Latrobe Valley, both a top tourist destination and  popular retiree lifestyle choice.

The region attracts tourists and residents alike for its tranquil  national parks, premium food and wine produce, charming towns and rich history; as well as  being conveniently located within a 2 hour drive to Melbourne, and also well connected via rail and air.

“Park assets have remained incredibly popular amongst investors and owner operators even  throughout the past few years of challenging trading periods. The broad market demand for these  types of assets, especially in desirable locations with strong demand drivers, is simply  outweighing the available supply" Jackson concluded.

Traralgon Lifestyle Village is being offered for sale together with Cooroy Village and Sugar Coast Village in Queensland.

The assets are for sale in-one-line, or individually, via an Expression of  Interest campaign - closing at 4pm on Thursday, 5 September 2024.

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