Award-winning winery Innocent Bystander's renowned Healesville cellar door, located at 334 Maroondah Highway, Healesville, Victoria, is now available for  purchase through Colliers on behalf of The Brown Family Wine Group, as freehold going concern  (property & business). 

The asset was first acquired by Brown Family Wine Group in 2016, which recognised the significant  potential of its prime location, strategically situated near the world-class wine region of the Yarra  Valley. The Brown Family Wine Group has continually invested in the site over the years, and a substantial upgrade was completed in 2017. 

Since then, the Healesville location has become a standout destination, offering a premium, flexible  hospitality experience. With its unique ambience, state-of-the-art kitchen and pizza oven, L-shaped  bar that can accommodate multiple tastings, private dining room, and outdoor garden space, the  venue is suited for a wide range of events, from intimate gatherings to corporate functions and live  performances. 

Situated in the heart of the esteemed Yarra Valley, this 800 sqm property offers an attractive  proposition due to its proximity to an abundance of highly regarded and quality wineries. The Yarra  Valley is a premier wine district and a renowned tourist destination in Victoria, celebrated for its picturesque landscapes, gourmet food, and vibrant arts scene.

Colliers Executive Lucas Soccio commented, "The asset will be offered as a freehold going concern, allowing hospitality operators to continue running the business or astute investors to take  advantage of the proximity to the Yarra Valley." 

"The property, which sits on a land area of 1,458 sqm, presents the flexibility for future owners to  explore a range of uses, whether they wish to maintain the current operations or endeavour new  ventures."

Ben Baines, Director at Colliers, added, "The asset provides a pure turn-key operation, which is desirable given the high fitout and construction costs. The quality improvements and substantial  refurbishments that have been recently undertaken make this property a standout in the market." 

The Brown Family Wine Group has been producing wines for over 130 years and has evolved from a  single brand to a family of brands that now includes Brown Brothers, Devil's Corner, Tamar Ridge,  Pirie, and Innocent Bystander. 

The decision to sell comes as the Brown Family Wine Group announces a new strategic direction for  Innocent Bystander, focusing on creating urban wine experiences across Australia. This transition  marks an exciting evolution for the brand, moving beyond its Yarra Valley roots to engage a broader  consumer base.

The sale is managed by Colliers agents Lucas Soccio, Ben Baines, Duncan McCulloch and James  Zhuang, with the Expressions of Interest Campaign closing on 4 December 2024 at 2pm (AEDT).

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