New Zealanders invited to be part of new global tourism campaign
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New Zealanders invited to be part of new global tourism campaign
In a global first, Tourism New Zealand is inviting all Kiwis to be part of its biggest campaign yet.
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Photo by Paula May on UnsplashRoy's Peak New Zealand
Kiwis are invited to create a video that will form part of a 366-day campaign showcasing our welcoming people and culture.
Tourism New Zealand Chief Executive, Stephen England-Hall says that, “We’re asking New Zealanders to share their favourite place with the world by creating a ‘good morning world’ video and sharing it on social media."
“Think everyday locations, your local café, your dog walking spot, your favourite beach or even your local pie shop – we want to capture classic Kiwi life and what makes it so special.”
The work is the latest evolution of the highly successful 20 year-old 100% Pure New Zealand campaign highlighting what makes New Zealand unique.
“It’s our warm and welcoming people combined with our stunning landscapes that really set us apart on the world stage. Visitors come here for the landscapes, but it’s the people they leave talking about."
“Tourism is vital to our communities, it’s our number one export earner, bringing in $16.4 billion every year and employing in one in seven Kiwis.”
Click here to view the Tourism New Zealand website with further information.
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