Accor, Australia’s largest hotel operator, has reached a major milestone on its sustainability journey with the Sustainable Tourism Certification of its 100th hotel in Australia by Ecotourism Australia. 

This milestone brings Accor closer to its goal of having 100% of its network across the Pacific region achieve Sustainable Tourism Certification by the end of 2025. 

The 100 hotels, resorts and apartments from all states and territories across Australia (full list attached) have each demonstrated their strong commitment to environmental, socio-economic, cultural and responsible management principles, implementing global best-practice sustainable tourism standards to achieve certification. 

"Just over a year after announcing our partnership with Ecotourism Australia, we have proudly reached the significant milestone of 100 Sustainable Tourism Certified hotels across the country, with Novotel Sydney City Centre being the landmark 100th certification," said Accor Pacific Chief Operating Officer PM&E, Adrian Williams.

“This achievement underscores our commitment to sustainability and responsible tourism.

"Sustainable Tourism Certification not only enhances the competitiveness and attractiveness of our hotels but also boosts operational excellence and revenue generation. This achievement aligns perfectly with the expectations of today's travellers and our corporate clients, who increasingly seek responsible options and prefer hotels with third-party sustainable certifications.

“We will continue to strive for excellence in sustainability and set new benchmarks for the industry.” 

Of the 100 certified hotels, 30% are strategically located in the central business districts of Sydney and Melbourne, making them particularly well-suited to meet the sustainability and business needs of Accor’s corporate clientele. 

Ecotourism Australia Chief Executive Officer Ms Elissa Keenan said the commitment by Accor was significant.

“Ecotourism Australia is proud to partner with Accor Pacific in support of its ambition to certify all Australian properties with our world-class Sustainable Tourism Certification. 

“Achieving Certification is a rigorous process, involving over 200 key indicators across the four pillars of sustainability and strong business practices. It can take up to twelve months and includes an independent third-party audit before Certification is awarded. Hotels must demonstrate ongoing commitment, with periodic independent audits required to maintain Certification.

“Accor continues to demonstrate their industry leadership through commitment to authentic sustainability, drawing on Ecotourism Australia’s 30 years’ experience upholding globally recognised sustainable tourism standards. 

“We are pleased to see Accor Pacific are making significant commitment to, and progress on achieving their goal to certify every hotel in the world and reaching this incredible milestone in our region.

“It has been remarkable witnessing each of the hundred properties take up the challenge and demonstrate spirited enthusiasm toward their certification, implementing a range of creative and impactful solutions to sustainability challenges.  

“Ecotourism Australia looks forward to continuing to support Accor and its properties on their sustainability journey.”

From luxury to economy, Accor operates 19 international brands and over 400 hotels across Australia, New Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/. Visit ALL.com

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